Everyone in Ladakh is connected to some form of media; radio, tele, satellite tele and smart phone penetration is rapidly growing. (The majority of young people who do not have a cell phone tower in their village still own a cell phone.) Yet zero effort is going into using the media that young people hang out on for health education. Why?
Maybe that the average age of health policy administrators is more than twice the age of the target youth audience.
Health administrators are not on facebook, Twitter and rarely google health information.
Training in health education doesn't mention social media use.
What would we do with all that left over education budget? Because social media is *free*.
What if information that 1 in every 20 Ladakhi is hep B positive and the virus can live for up to 7 days outside the human body went viral?
What if young Ladakhis learned that for the same cost as 2 packets of crisps they could get vaccinated against hep B?
What if kids discovered that other kids are getting vaccinated and social pressure built?
And best of all, what would we do with all that leftover health education money?